Motion Design Principles for Web
November 5, 2023
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motionanimationUX
Motion Design Principles for Web
Thoughtful animation and motion design can significantly enhance user experience by providing feedback, guiding attention, and expressing brand personality.
Key Principles
- Timing and Spacing - Control the speed and flow of animations
- Easing Functions - Natural motion through acceleration and deceleration
- Purposeful Movement - Animation should serve a functional purpose
- Consistency - Create a cohesive system of motion patterns
Implementation Techniques
- CSS Transitions & Animations - Simple, performant animations
- JavaScript Animation Libraries - Complex, interactive animations
- SVG Animations - Scalable vector animations
- 3D and WebGL - Immersive three-dimensional experiences
Best Practices
- Performance Optimization - Prioritize the main thread
- Accessibility Considerations - Respect user preferences for reduced motion
- Progressive Enhancement - Design with fallbacks for older browsers
Effective motion design creates a sense of polish while improving usability and providing valuable feedback to users.