## Problem

Masaryk University's Medical Faculty needed a comprehensive design solution that would modernize their brand presence while adhering to their established guidelines. The challenge was to create a cohesive visual system that would resonate with both local and international students.

![MED Shop logo](/images/projects/muni-med/logo.png)

## Design Process

The project followed a structured approach with these key phases:

1. **Research & Analysis**
   - Analyzed existing brand materials and guidelines
   - Gathered feedback from current students and staff

2. **Strategic Development**
   - Defined core brand attributes and messaging
   - Created mood boards for visual direction
   - Established design principles aligned with faculty values
   - Developed preliminary concepts for key touchpoints

![Pattern](/images/projects/muni-med/image.png)

## Solution

The final design system delivered:

- A design that maintained brand recognition
- Flexible templates for various faculty communications
- Digital-first assets optimized for multiple platforms

![Display](/images/projects/muni-med/MUNI-polepy.jpg)

![Display 1](/images/projects/muni-med/MUNI-polepy-2.jpg)

![Display 2](/images/projects/muni-med/MUNI-polepy-3.jpg)

Additional benefits included:

- **Brand consistency**: Strengthened faculty brand identity across all touchpoints, from digital platforms to physical spaces
- **User engagement**: Increased student interaction with faculty communications and resources


## Final thoughts

The new design not only deliever modern and fun looking logo even in formal university environment, but also aligned with the university's brand guidelines.

MUNI MED SHOP

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