# Problem

Masaryk University's Medical Faculty needed a comprehensive design solution that would modernize their brand presence while adhering to their established guidelines. The challenge was to create a cohesive visual system that would resonate with both local and international students.

![MED Shop logo](/images/projects/muni-med/logo.png)

# Design Process

The project followed a structured approach with these key phases:

1. **Research & Analysis**
   - Analyzed existing brand materials and guidelines
   - Gathered feedback from current students and staff

2. **Strategic Development**
   - Defined core brand attributes and messaging
   - Created mood boards for visual direction
   - Established design principles aligned with faculty values
   - Developed preliminary concepts for key touchpoints

![Pattern](/images/projects/muni-med/image.png)

# Solution

The final design system delivered:

- A design that maintained brand recognition
- Flexible templates for various faculty communications
- Digital-first assets optimized for multiple platforms

![Display](/images/projects/muni-med/MUNI-polepy.jpg)

![Display 1](/images/projects/muni-med/MUNI-polepy-2.jpg)

![Display 2](/images/projects/muni-med/MUNI-polepy-3.jpg)

Additional benefits included:

- **Brand consistency**: Strengthened faculty brand identity across all touchpoints, from digital platforms to physical spaces
- **User engagement**: Increased student interaction with faculty communications and resources


# Final thoughts

The new design not only deliever modern and fun looking logo even in formal university environment, but also aligned with the university's brand guidelines.

MUNI MED SHOP

Team

Timeline

Tools