:::statistics
[
  { "value": "300", "label": "satisfied customers in the first two months" },
  { "value": "45", "label": "seconds on page on average" },
  { "value": "450+", "label": "bikes accessible after five questions" }
]
:::

## Problem Statement

An established e-commerce client was experiencing significant issues and a lot of questions from their customers about selecting the right product. Their data

![OKAY INTRO](/images/projects/interactive-form/image2.png)

## Client Svet Elektrokol

![KOLA INTRO](/images/projects/interactive-form/image.png)

The final solution reimagined the entire checkout experience:

The entire experience was built with accessibility in mind, ensuring screen reader compatibility, keyboard navigation, and sufficient color contrast ratios.

![KOLA Form](/images/projects/interactive-form/form-1.png)

![KOLA Form](/images/projects/interactive-form/form-2.png)

![KOLA Form](/images/projects/interactive-form/form-3.png)

## Client OKAY.CZ

![OKAY Form](/images/projects/interactive-form/image3.png)

![OKAY Design](/images/projects/interactive-form/image1.png)

## Lessons Learned

The biggest challenge was convincing stakeholders to simplify their data collection, removing non-essential fields that marketing wanted to retain. The results justified this approach, showing that less friction led to more completed purchases, ultimately providing more customer data in aggregate. 


Interactive Forms for E-commerce

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